Coastal South Carolina USA


Myrtle Beach Golf Lineup To Include Callaway Performance Center


The Myrtle Beach golf scene is home to 100 courses, including some the nation’s best, the World Amateur Handicap Championship, and the Hootie & The Blowfish Monday After the Masters Celebrity Pro-Am.

Another high profile attraction is poised to join the Myrtle Beach golf lineup. Golf Dimensions has announced the opening of a Callaway Performance Center (CPC) at Barefoot Resort & Golf in July. The new Callaway Performance Center, just the 16th of its kind in the nation, will be located on the range at Barefoot.

Callaway Performance Centers utilize the patented "Callaway Performance Analysis System" (CPAS), which is used to custom fit the very best players in the game including major championship winners Phil Mickelson and Ernie Els. The CPAS System employs two high-speed cameras and ball-flight simulators, while a computer monitor displays an analysis of each golfer's launch conditions-ball speed, launch angle and spin rates. In addition, the system measures the path angle and the golfer's angle of attack to the ball, utilizing 3D imagery and precision software designed by Callaway's world renowned Research & Development department.

Callaway's proprietary OptiFit® System allows golfers to test the manufacturer's equipment in a myriad of shaft and clubhead combinations quickly and efficiently. Never before have everyday golfers been able to employ such high-tech equipment to improve their performance and enjoyment on the golf course. Regardless of skill level, every golfer will benefit from a fitting at the Callaway Performance Center (CPC), where swings can be evaluated with the exact same cutting edge technology used on Callaway Tour Staff Professionals

In addition to the custom fitting experience, the new Callaway Performance Center, Myrtle Beach will offer a number of Callaway's newest products at retail, as well as Odyssey putters and TopFlite golf balls. Visitors to the CPC will be able to shop for clubs, golf balls, apparel, footwear, headwear, bags, gloves, rangefinders, GPS devices and a variety of accessories for men, women and junior golfers.

Golf Dimensions
, Inc enters its 23"'year on the Strand and is among the largest "Independent Specialty Golf Retailers" in the country. The family-owned company is run today by three generations of the Smith family, including three of the original founding members.

Golf Dimensions will continue to operate its two large "golf-only" Superstores in the Myrtle Beach market. The present third Golf Dimensions location at Barefoot Resort & Golf closed on Thursday June 9"to be converted into the new Callaway Performance

Center, Myrtle Beach. Renovations are underway and should be complete early July.

"Our family is very excited to bring this special and unique Callaway Performance Center format to the Myrtle Beach market, renowned by many as the Golfing Capital of the World," said Bobby Smith, one of the founding owners of Golf Dimensions. "Both companies are making a significant investment to bring this unique and pleasing experience to Myrtle Beach and we anticipate local and vacationing golfers alike will embrace the opportunities that the CPC store and the CPAS Fit System will offer to golfers of all playing abilities."

Barefoot Resort and Golf
is a 2,300-acre masterpiece, located across the Intracoastal Waterway and connected to North Myrtle Beach by a historic swing bridge that was built in the 1930s and relocated from the Outer-Banks of North Carolina. Among its amenities are four championship golf courses designed by Greg Norman, Davis Love ill, Tom Fazio and Pete Dye. Three of the Barefoot courses are ranked in the "Top 100 Public Golf Courses in America" by Golf Digest. Barefoot also offers two clubhouses complete with a full service restaurant, 3D-acre lighted driving range, sports bar, spa, marina, and accommodations to fit any request or budget. Barefoot Landing, located just minutes away directly across the waterway, offers shopping, dining and entertainment for every age group to enjoy.

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