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Sports Illustrated Golf Group Extends World Am Title Sponsorship


Sports Illustrated returned to its roots when it became the title sponsor of the World Amateur Handicap Championship, and golf’s largest media company will be staying home for two more years.

Sports Illustrated Golf Group has reached an agreement with Myrtle Beach Golf Holiday to continue on as the title sponsor of the World Am. The two-year deal runs through the 2013 event and the tournament name will remain the World Amateur Handicap Championship. 

America’s premier sports publication, Sports Illustrated was founded at Pine Lakes Country Club in 1954, and SI Golf Group’s partnership with the tournament reunited the magazine with the Myrtle Beach golf community.  In its first two years as sponsor, SIGG helped the event attract new sponsors, including Callaway and Goslings Rum, and celebrities such as David Feherty to the event.

SI Golf Group is comprised of SI Golf Plus, Golf Magazine and, three of the game’s most popular media outlets. As part of the agreement, the World Am will receive exposure through those outlets to help grow the event.

“We are thrilled to be moving forward with Sports Illustrated Golf Group,” Dave Macpherson, the World Am’s tournament director, said. “We’ve seen increased interest from new players as a result of our partnership, and we will continue building on that momentum. SI Golf Group brings national cache and exposure to the event that is invaluable.”

SIGG will also continue to bring its editorial staff to the event to participate in its popular PGA Tour Confidential program. PGA Tour Confidential is a weekly feature on that comes to the World Am in the form of a roundtable discussion that also includes an audience Q&A with the game’s ultimate insiders.

The 29th annual World Am will be played August 27-31, 2012 on more than 60 Myrtle Beach golf courses. The 72-hole event is open to all players with a verifiable USGA handicap and has four divisions – men, senior men, super senior men and women. Players are placed in tightly grouped flights based on age and handicap with each flight winner advancing to the World Championship Playoff.

Participants will play a different Myrtle Beach golf course each day and the Grand Strand’s best layouts welcome players from all 50 states and more than 20 foreign countries.  Bobby Perkinson, a four-handicap from Alcoa, Tn., became the event’s first two-time champion when he shot a net 70 to win the World Championship Playoff at TPC Myrtle Beach in 2011.

The good times at the World Am don’t end with the day’s last putt. Each night players gather at the World’s Largest 19th Hole, a golf expo that features free food and drinks, tournament leader boards and some of the biggest names and personalities in golf.

Sports Illustrated Golf Group is the fourth sponsor in the event’s 29-year history, joining Spalding, DuPont and PGA Tour Superstore.

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